Factory Labs

Integrations

Connect email, telephony, ERP, and other systems to Factory Labs.

Factory Labs integrates with email providers, phone systems, ERP platforms, and more. Configure integrations from Settings → Integrations.

Active Connections

The top of the page shows your currently active connections with their status and last activity time.

Email

Connect your email to sync conversations with contacts and log activity automatically.

ProviderProtocolSetup
GmailGoogle OAuthAuthorize your Google Workspace account
OutlookMicrosoft GraphAuthorize your Microsoft 365 account

Email integration enables:

  • Automatic activity logging for sent/received emails
  • Email threading on contact and opportunity records
  • Inbound case creation from email

Telephony

Enable click-to-call and automatic call logging.

ProviderFeatures
TwilioClick-to-call, call recording, real-time transcription, AI analysis
MasergyClick-to-call, call logging
AircallClick-to-call, call logging
RingCentralClick-to-call, call logging
NextivaClick-to-call, call logging

Telephony features include:

  • Click-to-call from any contact or account record
  • Call disposition codes
  • Real-time call transcription (Twilio)
  • AI-powered post-call analysis with action items

ERP Systems

Connect your ERP for real-time order, pricing, and inventory data. Requires an Enterprise plan.

SystemProtocolCapabilities
SAP S/4HANAOData V4Orders, pricing, inventory, customer KPIs
Oracle NetSuiteSuiteTalk RESTOrders, pricing, inventory, customer KPIs
Microsoft Dynamics 365Dataverse RESTOrders, pricing, inventory, customer KPIs
Infor CloudSuite (SX.e)REST / IonOrders, pricing, inventory, customer KPIs

ERP data is available in the UI, API, and through MCP tools for AI agents.

Lakehouse

Factory Labs is a lakehouse-native CRM. The Lakehouse stack adds four streams between Factory and your warehouse — see the Lakehouse Overview for the full architecture.

PlatformFederated readsDelta Sharing publishMCP (in/out)Vector Search RAG
DatabricksSetupSetupInbound · OutboundSetup
SnowflakeSetupSetup✓ Inbound (via Custom MCP)

Federated reads expose warehouse tables as governed AI Assistant skills with no data movement. Delta Sharing publish mirrors CRM facts back to your lake every ~15 minutes as Delta tables. MCP runs both ways — register Databricks Genie or any MCP server as a skill (inbound), or let Claude / Cursor / Mosaic AI agents drive Factory (outbound). Vector Search RAG federates retrieval to an existing Databricks Vector Search index without re-embedding.

The full security model — query-guard, AES-256-GCM credential encryption with per-tenant HKDF keys, schema-per-tenant isolation, instant recipient revocation — is documented in Lakehouse Governance.

Salesforce Migration

Factory Labs includes a dedicated Salesforce migration wizard that:

  1. Connects to your Salesforce org via OAuth
  2. Analyzes your objects, fields, and record counts
  3. Maps Salesforce fields to Factory Labs's schema
  4. Bulk-imports records with relationship preservation

Access the wizard from the Salesforce Migration banner on the integrations page, or directly at Settings → Integrations → Salesforce.

Other Integrations

Additional integrations are on the roadmap:

  • Messaging: Slack, Microsoft Teams
  • Video: Zoom, Google Meet
  • Billing: Stripe, QuickBooks
  • Documents: DocuSign, PandaDoc
  • Marketing: HubSpot, Mailchimp
  • Automation: Zapier, Make
  • Developer: Webhooks, REST API, MCP Server