Marketing on the same backbone as your CRM and ERP
Stop running campaigns to stale list uploads. Factory Marketing segments on the same accounts, contacts and ERP order history your sellers and operators see, so the customer your CMO targets is the customer your warehouse just shipped.
What ships in v1
Marketing that knows what your customers bought.
Built on the same accounts, contacts, and ERP order history your sellers and warehouse work in.
Email campaigns
Drag-and-drop builder, transactional and broadcast, A/B testing, suppressions, and engagement scoring built into the customer record.
SMS & WhatsApp campaigns
Re-uses Factory CRM's omnichannel rails. Two-way conversations roll into the same inbox your reps work, with TCPA-aware consent tracking.
Segmentation on real data
Build segments on accounts, contacts, deals, ERP orders and product purchase history. Not stale CSV uploads. Updated in real time.
Journeys & automations
Multi-step journeys built on the same automation engine that powers Factory CRM. Branch on behavior, ERP events, or AI scoring.
AI assist throughout
Subject lines, copy variants, segment names and journey designs drafted by AI on your customer data, then reviewed before they ship.
Per-tenant sending domains
Each customer authenticates their own domain (SPF, DKIM, DMARC). Your deliverability isn't held hostage to noisy-neighbor IP pools.
Compliance built in
CAN-SPAM, GDPR, and TCPA workflows. Centralized unsubscribe + preference center. Audit logs on every send.
Open ESP architecture
Sender infrastructure powered by SendGrid; bring-your-own ESP support on the roadmap. No lock-in to a marketing-only data silo.
How Factory compares
Built for B2B marketing as it actually runs today.
Live ERP order history. The same accounts your reps see. AI on real customer data. Email, SMS, and WhatsApp on one backbone.
Related reading
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