The customer your CMO targets is the customer your warehouse just shipped.
Factory Marketing builds every segment on the accounts, contacts and ERP order history your sellers and warehouse already work from.
What's included
Marketing that knows what your customers bought.
Built on the same accounts, contacts and ERP order history your sellers and warehouse work in.
Email campaigns
Drag-and-drop builder, transactional and broadcast, A/B testing, suppressions and engagement scoring built into the customer record.
SMS & WhatsApp campaigns
Re-uses Factory CRM's omnichannel rails. Two-way conversations roll into the same inbox your reps work, with TCPA-aware consent tracking.
Segmentation on real data
Build segments on accounts, contacts, deals, ERP orders and product purchase history, updated in real time.
Journeys & automations
Multi-step journeys built on the same automation engine that powers Factory CRM. Branch on behavior, ERP events or AI scoring.
AI assist throughout
Subject lines, copy variants, segment names and journey designs drafted by AI on your customer data, then reviewed before they ship.
Per-tenant sending domains
Each customer authenticates their own domain (SPF, DKIM, DMARC). Your deliverability is yours. Nobody else's spam lands on your sender reputation.
Compliance built in
CAN-SPAM, GDPR and TCPA workflows. Centralized unsubscribe and preference center. Audit logs on every send.
Open ESP architecture
Sender infrastructure powered by SendGrid, with bring-your-own ESP on the roadmap. Your customer data stays on the platform with everything else.
How Factory compares
Built for B2B marketing as it runs today.
Live ERP order history. The same accounts your reps see. AI on real customer data. Email, SMS and WhatsApp on one backbone.
Related reading
- Messaging
10DLC and WhatsApp for Distributors: A Carrier Compliance Primer
10DLC registration, WhatsApp Business Platform approval, opt-in handling, and the operational habits that keep carrier deliverability above 95% for B2B distributors texting customers from the CRM.
Read post - AI
AI Voice Agents for Inbound Order Calls: How Far Are We
A field-grounded look at where AI voice agents can actually handle inbound order calls today, where they cannot, and what the architecture has to look like for an agent to be a real coworker rather than a phone-tree replacement.
Read post
AI-native CRM and B2B commerce. Salesforce to Factory in days.
Migrate off Salesforce in days. Run buyer storefronts on live data from the ERP you already run.